arh. Vladimir MIndru, arh. Ana Irina Lupu, arh. Rares Fotau
The design is based on the character that generated the concept: Mamizza. It features the adaptation of the traditional in a modern manner by joining specific materials, shapes and elements. The ambiance is emphasized together with displaying the preparation process as part of customers’ experience.
The story of the design and the nature of the space revolve around the conceptual character that generated the project: Mamizza. She is no longer a person we would anticipate, she is a modern figure, with contemporary twists, but who still makes the same notorious neapolitan pizza. It is this join between traditional and modern that makes a key element of the design. Pieces made of aged wood prevale, and together with ceramics and metal they generate elements with well defined lines. The colour scheme is similar to the ones of traditional neapolitan restaurants.
Coming to spatial perception, two distinct main areas are established through the use of different formal approaches: the bar – that is actively engaged in customers’ use, and the pizza bar – designed as a dynamic diorama, that features and highlights both the pizza oven, as a sculptural object, and the whole preparation process, with every of its stages.